Category interest

Category interest: What is it and what does it require?

If you have a Premium license, you have access to our standard package of behavioral triggers for your automations, including category interest.

With the category interest feature, you can set up an automation that is sent when a guest visits the same product multiple times without adding it to the cart or buying it.

Before you can set up a category interest flow, you need to make sure that you have a product feed and have set up Tracking on that list. In addition, please note that the guest must be subscribed to your newsletter and have clicked a link in a newsletter before your category interest flow can be sent to the guest.

See the guides to setting up a product feed with JSON and XML.
See the guide to setting up tracking here.

Set up category interest

Set up your category interest flow by clicking Automations → Create new automation → Create flow.

Name your flow and select a list that has tracking set up.

Select the trigger Interest shown in category and click Set trigger. In the following pop-up, leave the field as Tracking and choose which category the flow should trigger on.

Note: It is important that you find the exact name of the category in your product feed. The name of the category may differ from the name on your website.

You can see which category Heyloyalty receives from your site/product feed by visiting the relevant product on your site and then viewing the tracking event. To find the tracking event, click Statistics → Activity Feed, click </> next to an event, and find the line “category_name”. Here you can see the exact category name. In the example below, you would type Hotel (without the quotation marks).

Tip: We recommend creating a separate flow for each of your largest and most popular categories. In this context, the largest and most popular can mean the most visits, item numbers, orders and/or revenue. Start with the categories where you expect to get the most revenue or the best branding.

You will now see an empty flow. Start building your flow by clicking + and inserting the desired element, which in this case is Email.

Fill in the information and click Create.

Choose the desired email template and design your email.

To merge the lost product(s), you need to use the Tracking – Category Interest add-on.

After you’ve designed your email and saved your flow, you can activate the flow by clicking Inactive in the Status column in your automation overview.

Type Activate in the field and click Activate.

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